Porsche 911 Carrera RS 3.8 Becomes a Film Star in “Transformers: Rise of the Beasts”
The Connection between the Legendary Porsche and the Autobot “Mirage”
In the soon-to-be-released film “Transformers: Rise of the Beasts,” the Autobot “Mirage” takes on the form of a historic Porsche, the 911 Carrera RS 3.8. This choice of automobile is not only timely but strategic. According to Porsche‘s Head of Marketing Communications, Oliver Hoffmann, the 911 Carrera RS 3.8 is the perfect fit for “Mirage” due to its character traits as a “tough character with a good heart and a bit of a rebellious streak now and again” and because the movie plays in 1994.
The Rare and Historic Porsche
The Porsche 911 Carrera RS 3.8, of which only 55 units were built, is an exceptionally rare and historic car. To prevent damage to the original model, no authentic 911 Carrera RS 3.8 was used in the filming. Instead, five picture cars were built, making them look like the 964 on the exterior, but not actually the original Porsche 911 Carrera RS 3.8 models. In an effort to create an authentic engine sound for Mirage, a real 911 RS 3.8 was used during the filming to ensure accuracy.
The Use of Picture Cars
Each of the five picture cars serves a particular purpose in the film. One vehicle was specifically modified to travel at higher speeds when driven in reverse. Another was prepared for stunt sequences, and a third was controlled from outside the driver’s cab for scenes that focus on the artist inside. The attention to detail is impressive, with the filmmakers and the Porsche team working together to bring Mirage to life in a “unique, iconic, and unforgettable way.”
The Philosophy of Film and Automobiles
The combination of automobiles and movies is not a new phenomenon. Some cars have played significant roles in blockbuster films and have become cultural icons in their right, such as the Ford Mustang from “Bullitt” or the DeLorean from “Back to the Future.” Cars evoke emotions and inspire filmmakers, who have used them to convey character and their traits. They have become timeless symbols of specific years in history, such as the classic Chevrolet Impala in the “American Graffiti” or the Ferrari 250 GT California Spider from “Ferris Bueller’s Day Off.” Movies and cars both share the power to transport us to other times and places.
The Partnership Between Porsche and Paramount Pictures Corporation
The partnership between Porsche and Paramount Pictures Corporation for the film “Transformers: Rise of the Beasts” is truly unprecedented and remarkable. Both brands share common values of innovation, creativity and the pursuit of excellence. The collaboration allowed them to create something new and unique, showcasing the personality of both Mirage, the Autobot and the Porsche 911 Carrera RS 3.8. It is a testament to the power of partnerships and how they can be used to create exceptional experiences that resonate with people.
Editorial and Advice
As the world becomes increasingly digital, the partnership between Porsche and Paramount is an excellent example of how brands can use engaging and exciting offline events to connect with their audiences. Consumers want to connect and engage with their brands, and the use of films and automobiles helps create an emotional connection beyond the usual transactional value of products.
In conclusion, Porsche and Paramount’s partnership has demonstrated the enduring love affair between cars, movies, and people. When different industries come together, magic happens, and we are left with unforgettable experiences. As we eagerly anticipate the release of “Transformers: Rise of the Beasts,” we can take inspiration from this partnership and apply it to our own lives and work, collaborating, and working together to create unique and unforgettable experiences.
<< photo by Fabiola Ulate >>
