How TikTok Revived Meghan Trainor’s Career

TikTok Is Our DJ Now. It’s Playing a Lot of Meghan Trainor.

Meghan Trainor’s Success on TikTok

Meghan Trainor, the pop star, has found renewed success and gained new fans through the power of TikTok. The video app has become a driving force in the music industry, influencing streaming numbers on platforms like Spotify and even the Billboard charts. While Trainor had her breakthrough in 2014 with the hit song “All About That Bass,” she experienced a dip in visibility heading into 2020 due to health issues and the pandemic. However, TikTok provided her with a second chance at success, with her older songs going viral on the platform and leading to increased streams and royalties.

The Influence of TikTok on the Music Industry

In recent years, TikTok has become a cultural phenomenon, shaping trends in music, television, and movies. With its massive user base, the app has the power to turn obscure songs into global hits and propel unknown artists into the spotlight. The platform’s algorithm, combined with its features for users to create dances and videos to snippets of songs, has made it a valuable tool for the music industry. Record labels now crave TikTok popularity as it has become a significant currency in the industry.

Meghan Trainor’s TikTok Strategy

Trainor has leveraged TikTok to its fullest potential, amassing nearly 18 million followers on the platform. She posts her own music videos and dances to her songs, while also engaging with fans through split-screen duets with smaller artists. Trainor has also cultivated a playful, oversharing persona on TikTok, posting videos about personal topics such as adult laxatives, shaving her face, and even sex with her husband. Her authenticity and willingness to be open with her fans have endeared her to a wide audience on the platform.

The Role of Chris Olsen, Trainor’s TikTok Sherpa

Trainor’s success on TikTok can be attributed in part to her close friend and TikTok consultant, Chris Olsen. Olsen, a content creator with his own sizable following, has worked closely with Trainor since 2022, helping her develop TikTok ideas and create engaging content. Their collaboration has resulted in numerous viral videos, with Trainor’s followers embracing their friendship and eagerly awaiting their next content drop.

TikTok‘s Impact on Music Consumption

TikTok‘s influence on the music industry has changed the way fans engage with songs. Short-form videos and snippets of songs have become bite-sized and ephemeral, leading to a more fickle audience that may not engage with entire songs or albums. This shift has prompted artists to rethink their approach to songwriting, with some tailoring their music to cater to TikTok‘s viral potential. While this may be advantageous for artists trying to break into the industry, music purists have expressed concern about the impact on the artistry and authenticity of music.

YouTube Shorts as a Competitor to TikTok

As TikTok‘s influence continues to grow, other platforms are seeking to enter the short-form video market. One such competitor is YouTube Shorts, a platform developed by Google. YouTube Shorts aims to differentiate itself from TikTok by providing a space for longer videos and full versions of songs. However, TikTok‘s real-time feedback and ability to propel songs and artists to success remain unmatched.

Meghan Trainor’s Approach to Short-Form Video

Despite her success on TikTok, Trainor believes in embracing multiple platforms, including Instagram, YouTube, and Spotify. She recognizes the value of short-form video in building an artist’s brand and engaging with fans but does not rely solely on TikTok for her success. Trainor is grateful for the resurgence of her music and the opportunities it has brought her, even hearing her songs on the radio again after a period of lower visibility.

In conclusion, TikTok has undeniably become a major player in the music industry, with Meghan Trainor’s story serving as a testament to its power. Trainor’s success on the platform can be attributed to her authenticity, engaging content, and close collaboration with TikTok expert Chris Olsen. While there are concerns about the impact of short-form video on music consumption and artistry, the influence of TikTok continues to shape the industry and provide unique opportunities for artists to connect with a global audience.