Laura Kane: Empowering a New Era in AFL Football Management

Sport AFL AFL 2023 Laura Kane to be appointed the AFL’s general manager of football

By Peter Ryan

August 27, 2023 — 7.53pm

Laura Kane will be appointed the executive general manager of football as the AFL charts a new course under CEO-elect Andrew Dillon. An AFL source, who could not speak publicly until the official announcement was made, confirmed the historic decision had been made to elevate Kane to the position she had been acting in since Dillon won the CEO role at the end of April. She becomes the first female to head football operations in the game’s history.

The AFL attempted to lure Richmond CEO Brendon Gale to the league in an expanded role that would have seen him oversee parts of the football portfolio, but the former player decided to stick with the Tigers as they work to appoint a new coach. Kane has impressed club officials and the league with her performance in the role, having arrived at the AFL in November 2021 in charge of competition management after five years working in football operations with North Melbourne alongside now Essendon coach Brad Scott and then football manager Cameron Joyce. She has had to deal with everything from the lights failing mid-game at the Gabba to St Kilda coach Ross Lyon’s public complaint about the roof being open before a game at Marvel Stadium. Kane was then heavily involved in discussions that followed the controversial decision to award the Crows a behind late in their game against Sydney in round 23.

Before joining the Kangaroos, Kane had worked as a lawyer with Waller Legal while being heavily involved in football with Melbourne University Women’s Football Club, where she served as president for five years and remained on the board until she joined the AFL. She had played centre half forward for the club in her early 20s before coaching and then becoming an administrator.

Her appointment signals ongoing change in the AFL industry, with several women now holding key positions with three female presidents at AFL clubs, Kate Roffey, Kylie Watson-Wheeler and Sonja Hood, and Jen Watt the CEO at North Melbourne. Kylie Rogers, Sarah Fair and Tanya Hosch are on the AFL executive.

The official announcement of Kane’s appointment is expected to occur this week. The Age contacted Kane who was unavailable for comment at the time of publication.

Editorial: A Significant Step for Women in Sport Leadership

Laura Kane’s appointment as the AFL‘s general manager of football operations marks a significant milestone in the history of Australian Rules Football. As the first woman to head football operations in the AFL, Kane’s appointment is a testament to the progress being made towards gender equality in the sports industry. It also speaks to the AFL‘s commitment to driving positive change and embracing diversity in its ranks.

Kane’s impressive performance in her acting role and her extensive experience in football operations make her a highly qualified candidate for the position. Her ability to handle challenging situations, such as the technical failures and controversial decisions she has faced, demonstrates her strong leadership skills and resilience. Kane’s expertise and passion for the game will undoubtedly contribute to the continued success and growth of Australian Rules Football.

Empowering Women in Sports

Kane’s appointment is not an isolated event in the AFL industry. It is part of a broader trend of empowering women in sports leadership roles. With three female presidents at AFL clubs and Jen Watt as the CEO of North Melbourne, women are increasingly taking on key positions within the league. This diversification of leadership is crucial in breaking down traditional barriers and norms, and ensuring that women have equal opportunities to contribute to the growth and development of Australian Rules Football.

Furthermore, the presence of women in leadership positions is a source of inspiration for young girls and women aspiring to work in the sports industry. Kane’s appointment sends a powerful message that gender should not be a barrier to pursuing leadership roles in traditionally male-dominated areas. It encourages women to believe in their abilities, pursue their passions, and strive for excellence in their chosen field.

Career Development and Professional Growth

Kane’s journey from playing and coaching football to becoming an administrator and now the general manager of football operations is a testament to the diverse career paths available in the sports industry. Her background as a lawyer and her involvement with the Melbourne University Women’s Football Club showcase the wide range of skills and experiences that can be valuable in sports management roles.

For aspiring professionals, Kane’s appointment serves as a reminder of the importance of continuous learning, skill development, and networking. Building a strong foundation of knowledge and experience, coupled with a passion for the sport, can open doors to exciting career opportunities in the sports industry.

Conclusion

Laura Kane’s appointment as the AFL‘s general manager of football operations is a significant step forward for women in sport leadership. It exemplifies the progress being made towards gender equality in the AFL industry and serves as an inspiration for aspiring professionals. Kane’s achievements and experiences in football and beyond highlight the diverse career opportunities available in the sports industry. As the AFL continues to embrace diversity and drive positive change, it reinforces the importance of empowering women and ensuring equal opportunities for all.