“Linktree’s Repeated Local Job Losses Cause Concerns Amid Growing Business Expansion”

Linktree cuts local jobs to focus more on US market

Overview

After cutting 17% of its global workforce in 2022, Link-in-bio startup company, Linktree, has again cut 27% of its workforce, mostly in Australia and New Zealand, to focus its attention on the US market. The company’s CEO and co-founder, Alex Zaccaria, has stated that the US market is the company’s largest market, with high growth potential, and that the company needed to move certain roles from Australia to the US, primarily those in product, engineering, marketing, and design teams. Linktree has been profitable since its launch in 2016 and had bootstrapped until 2020, following which it raised capital in October of that year with a $15 million Series A. The company raised $152 million in a Series B extension 15 months ago, with around 224 employees at the time of being named the best place to work in Australian tech in April 2023.

Philosophical Discussion

The COVID-19 pandemic has made many businesses, including startups, rethink and remodel their work practices to remain operational and meet market needs. The pandemic, though, has negatively impacted businesses and jobs globally, and many companies have had to cut costs, including job losses. Linktree is not an exception as it had made some big bets on the company’s growth, but the pandemic’s unfavorable economic environment made it have to downsize its workforce. However, this move could still positively impact job creation in the US as the company focuses on expanding its market share, creating more job opportunities.

Editorial

In a bid to expand their market share in the US, the Australian Link-in-bio startup company, Linktree, has again cut staff, citing the need to move certain roles from Australia to the US across their product, engineering, marketing, and design teams. Although this move could impact the Australian and New Zealand workforce negatively, it could also be an avenue for increased jobs growth in the US. The company has 35 million users globally and is growing rapidly, indicating a potential bright future. However, as the company focuses on the US market, there are concerns that its growth in other regions may suffer, raising the need for stability and balance in the company’s overall operations.

Advice

With the current economic environment’s unpredictability, startups must be flexible and efficient in adapting to change. Linktree’s move is aimed at expanding the company’s market share, and it could be an opportunity for jobs growth in the US. Also, the impact on the Australian and New Zealand workforces should not be taken lightly, and companies should be sensitive when cutting costs, considering other possible alternatives. As we adapt to changing work practices, companies need to remain stable, efficient, and produce quality products to remain relevant and competitive.