"Missing Merlots: Frustrated Customers Speak Out Against Wine Rack Company's Non-Deliveries"winerack,non-deliveries,frustratedcustomers,missingMerlots
"Missing Merlots: Frustrated Customers Speak Out Against Wine Rack Company's Non-Deliveries"

“Missing Merlots: Frustrated Customers Speak Out Against Wine Rack Company’s Non-Deliveries”

3 minutes, 39 seconds Read

Angry customers claim orders from wine rack business never arrived


An online wine rack business, Wine Stash, is currently facing criticism and scrutiny from multiple customers who claim that they have never received their ordered products or received a refund. Wine Stash, owned by Matthew Childs, positions itself as an online business offering premium and sustainable wine storage options handmade in Australia.

Customers’ Experiences

One customer, Simon, lost his original wine cellar in a fire a few years ago. When he discovered Wine Stash, he believed it was the perfect fit to rebuild his collection. Simon paid $6138.37 for his order to be delivered, but he claims that it never arrived. Frustrated, he sought help from NSW Fair Trading and then the NSW Civil and Administrative Tribunal (NCAT) to recover his money. Despite the ruling in Simon’s favor, Wine Stash failed to reimburse him.

Various other customers have shared similar experiences with A Current Affair, claiming to have ordered wine cellars from Wine Stash but never receiving their orders. This has raised serious concerns about the business’s credibility and reliability.

Business Response

In response to the allegations, Matthew Childs, owner of Wine Stash, issued a statement to A Current Affair acknowledging the customer complaints. He expressed his awareness of the issues and sincerely apologized for any inconvenience caused. It remains to be seen whether Wine Stash will take appropriate action to rectify the situation and address the concerns of its customers.

Editorial and Discussion

The situation surrounding Wine Stash raises broader questions about the reliability and trustworthiness of online businesses. In an increasingly digital world, customers are entrusting their hard-earned money to businesses they may have never interacted with in person. Instances like this underscore the need for robust consumer protection measures and a thorough evaluation of businesses before making a purchase.

Online businesses must prioritize transparency, clear communication, and prompt customer service to establish trust. Building a credible online presence requires not only delivering products reliably but also addressing any concerns or issues promptly and responsibly.

When it comes to businesses like Wine Stash, which sells high-value items such as premium wine storage solutions, customers need assurance that their purchases will be delivered as promised. Establishing trust with customers is especially crucial in this industry, where the loss or damage of valuable wine collections can be financially devastating.

Advice for Consumers

While it is unfortunate that some customers have had negative experiences with Wine Stash, it is essential to approach online purchases with caution and due diligence. Here are a few recommendations for customers to consider before making a purchase:

Research the Business

Before placing an order with any online business, take the time to research its reputation. Look for customer reviews, ratings, and testimonials on independent platforms. Additionally, verify the business’s legitimacy by checking if it is registered, holds appropriate licenses, and has a physical address.

Review Return and Refund Policies

Carefully read and understand the return and refund policies of the business before making a purchase. Ensure that the policies align with your expectations and provide adequate protection in case of non-delivery or other issues.

Contact Customer Support

Consider reaching out to the business’s customer support team before making a purchase. Gauge their responsiveness and attentiveness to customer inquiries. Reliable businesses will prioritize customer satisfaction and should be willing to address any concerns promptly and professionally.

Use Secure Payment Methods

Opt for secure payment options, such as credit cards or trusted online payment gateways, when making online purchases. These methods often offer additional consumer protections and can assist in recovering funds in case of fraudulent or non-delivery issues.

Seek Regulatory Assistance

If you encounter difficulties with an online business, such as non-delivery of goods or failure to provide a refund, consider reaching out to local regulatory bodies, such as Fair Trading or consumer protection agencies. These authorities can provide guidance and mediate disputes between consumers and businesses.


The complaints against Wine Stash highlight the need for businesses in the digital landscape to prioritize customer trust and satisfaction. While online shopping offers convenience and a wide array of options, customers must exercise caution and research businesses before making a purchase. By being proactive and informed consumers, individuals can protect themselves from potential scams or unreliable businesses.


"Missing Merlots: Frustrated Customers Speak Out Against Wine Rack Company
<< photo by Jeff Siepman >>
The image is for illustrative purposes only and does not depict the actual situation.

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    Edwards Jake

    G'day, I'm Jake Edwards, the man on the street. I've been crisscrossing this great country, bringing you the human stories that make Australia what it is. From interviews with local legends to the everyday Aussie battlers, I'm here to tell your stories. So let's yarn, Australia

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