No Fair Dinkum Sheilas: The Miserable State of Women’s Representation on the Aussie Country Charts

The Gender Disparities Plaguing the Country Music Industry

Australia Weighs In on Garth Brooks’ Efforts to Level the Playing Field

Country music, an integral part of the cultural fabric of both the United States and Australia, has long been plagued by gender disparities. Women continue to be significantly underrepresented on the charts and in the award show stage, with their songs receiving less airplay compared to their male counterparts. However, Garth Brooks, an iconic figure in country music, is making efforts to change these disparities through his recent country radio station launch, “The Big 615.” This initiative aims to provide airtime to artists who may not have landed major labels, potentially leveling the playing field and reducing gender disparities in country music.

Challenging the Status Quo

Traditional terrestrial radio has failed in its responsibility to provide equal airplay opportunities for women in country music. Research conducted by Jan Diehm and Jada Watson for The Pudding found that songs by women accounted for only approximately 0.5% of all airplay. This lack of airplay severely limits women’s chances of success in the industry. Women of color, queer artists, and those at the intersections of various identities face even greater challenges, as their representation is even more diminished.

Data on Gender Disparities

Research conducted by the USC Annenberg Inclusion Initiative highlighted the extreme gender disparity in country music. Their analysis of singers, songwriters, and producers associated with the Billboard Hot 100 songs from 2012 to 2022 revealed that women were consistently underrepresented in all categories. While there has been a slight increase in the appearance of women performers on the Hot 100 chart across genres, women songwriters and producers continue to face significant challenges. In 2022, only 14% of the noted songwriters were women, and men outnumbered women in producing credits by a ratio of 34.1 to 1. These findings underscore the urgent need for change in the industry.

The Road to Equality

While structural changes are necessary to address gender disparities, individual artists and industry professionals are also playing a crucial role in pushing for increased gender equality. Country artist Jamie O’Neal emphasizes the importance of focusing on creating great music and supporting other artists. She is hopeful that industry moves, such as the appointment of women like Cindy Mabe as Chair and CEO of Universal Music Group Nashville, will inspire positive change. O’Neal’s personal experience demonstrates the significance of persistence and determination in the face of gender-based challenges.

Writing Empowering Music for Both Genders

Stephony Smith, a successful country songwriter, recognizes the shift from the female-driven music of the ’90s to today’s male-dominated scene. Smith wrote the song “Like The Boys Do” to highlight the lack of diversity on the charts and the need for women artists to receive more airplay. Smith encourages new songwriters to focus on creating empowering music that appeals to both men and women. She suggests that aspiring songwriters remember that nothing is impossible and to take inspiration from individuals who have succeeded against the odds. Having Garth Brooks championing gender equality in the industry adds further support to these efforts.

Editorial: A Call for Change in the Country Music Industry

The gender disparities that persist in the country music industry are a sad testament to the ongoing challenges faced by women in the world of music. The lack of airplay for women artists not only limits their opportunities for success but also perpetuates a cycle of inequality. It is imperative that the industry acknowledges these disparities and takes proactive steps to address them.

Taking Action Beyond Promises

While initiatives like the Recording Academy’s Women in the Mix pledge are well-intentioned, they have proven to have minimal impact on the inclusion of women in the music industry. The onus is on industry leaders, radio stations, and music platforms to actively promote gender equality by providing equal opportunities for women artists. Merely making promises without tangible actions is not enough to effect change.

The Power of Representation

Representation plays a crucial role in breaking down gender disparities. When women see themselves being successful in the music industry, it inspires a new generation of aspiring artists and builds a more inclusive and diverse music culture. The appointment of women in leadership positions, such as Cindy Mabe’s role as Chair and CEO of Universal Music Group Nashville, sends a powerful message that women can thrive and excel in the industry.

Advice for the Country Music Industry

Promoting Gender Equality in Airplay

Country music radio stations must play a significant role in addressing gender disparities. They must be proactive in their efforts to give equal airtime to women artists and prioritize diversifying their playlists. By championing diverse voices and talent, country music radio stations can reshape the industry and showcase the vast array of talent waiting to be heard.

Fostering Collaborations

The industry should encourage collaborations between artists of different genders and backgrounds. These collaborations have the potential to showcase the strength and power of diversity, breaking down stereotypes and challenging the status quo. By actively seeking out and promoting collaborations, the country music industry can create a more inclusive and creative space.

Investing in Mentorship and Support

Mentorship programs and support networks specifically tailored for women in the music industry can play a crucial role in nurturing talent and fostering growth. By providing resources, guidance, and opportunities for networking, aspiring women artists and industry professionals can navigate the challenges they face and build successful careers.

Conclusion

The gender disparities prevalent in the country music industry demand immediate attention and action. All stakeholders, from artists to industry leaders, must come together to challenge the status quo and create a more inclusive and equitable industry. By prioritizing equal representation, supporting aspiring artists, and actively promoting gender equality, the industry can transform into a beacon of diversity and success. It is time for the country music industry to harmonize itself with the values of equality and fairness that Australians hold dear.