Mooncakes and Cultural Glam: Luxury Brands Elevate the Mid-Autumn Festival Gift Game

Marketing Luxury Brands Add Cultural Twists to their Mid-Autumn Festival Gift Boxes in 2023 Introduction The Mid-Autumn Festival is a significant occasion for family reunions in China, and luxury brands are leveraging this cultural celebration to deepen their connections with Chinese consumers. Gifting is an integral part of the festival, and luxury brands are going […]