“The Quietus Unleashed: A Critical Review of The Breedling”

Exploring the Underground Music Scene: The Breedling and The Quietus

Introduction

In the world of music journalism, there is an ongoing debate about the influence of public relations companies on the selection and promotion of artists. The Quietus, an online music publication, has been known to feature a larger number of independent and lesser-known artists in their year-end album rankings. This article explores the DIY ethos of The Quietus, the emergence of The Breedling, and the impact of PR companies on the music industry.

The Quietus: A DIY Approach

The Quietus has earned a reputation for championing independent artists who have not obtained widespread recognition through traditional promotional channels. Their year-end chart often includes artists discovered through personal exploration, such as spending time on Bandcamp or stumbling upon the next big name in basement gigs. This focus on do-it-yourselfers sets The Quietus apart from other publications that may lean towards artists endorsed by prominent PR agencies.

The Breedling’s Rise

One such artist that caught the attention of The Quietus is The Breedling, the musical project of Chris Spalton. Spalton, known for his work as a director and designer of record sleeves, decided to venture into music production for the first time. His initial release as The Breedling has surprised even himself, as he approached the project with a degree of concern that it “really might be shit.”

Exploring The Breedling’s Sound

The music of The Breedling can be described as existing in the same realm as acts like Scorn, JK Flesh, Helm, and Raime, who are known for their expertise in crafting abstract and moody atmospheres. Like his influences, Spalton creates tension through the use of space and a deliberate pace. The album’s opening track, “Irukandji,” starts with a throbbing foghorn-like sound that gradually intertwines with sporadic bursts of static noise and haunting screams. The overall result is a mesmerizing experience that draws you into a dystopian world.

A Cinematic Journey

Although critics sometimes struggle to find adequate words to describe this style of music, terms like “cinematic” often come to mind. The Breedling’s compositions evoke a sense of dread and unease, reminiscent of the films of Ben Wheatley or the paintings of Robert Motherwell. Moments like “Fools Funnel” bring forth images of John Carpenter’s atmospheric soundscapes, while other tracks offer calmer and twinklier passages that don’t detract from the overall ominous feeling.

The Role of PR Companies in Music Promotion

While The Quietus prides itself on highlighting underground and independent talent, the influence of PR companies in the music industry cannot be disregarded. Many artists rely on these agencies to connect with media outlets, secure press coverage, and ultimately increase their exposure. However, the presence of PR companies can sometimes push deserving artists into the background, preventing them from receiving the attention they deserve.

A Call for Authenticity

In a world driven by digital communication and marketing strategies, artists like The Breedling serve as a reminder that genuine talent can still rise to the surface. Spalton’s decision to reach out to The Quietus directly and his self-deprecating concerns about the quality of his work demonstrate a refreshing authenticity that is often lacking in the industry. Artists who submit their music directly, without relying on PR machinery, have the opportunity to appeal to journalists and critics based on the strength of their artistry alone.

Conclusion: The Future of Representation in the Music Industry

As music enthusiasts, we have the power to shape the industry by supporting independent artists and seeking out unique voices that may be overshadowed by marketing strategies. The Breedling’s emergence and recognition by The Quietus exemplify the importance of exploration and the continued relevance of DIY culture in the music scene. By embracing the spirit of discovery and supporting artistic merit, we can ensure the continued diversity and authenticity of our music landscape.

Keywords: Music, The Quietus, Critical Review, The Breedling