Demi Lovato and Ariana Grande Reportedly Split from Manager Scooter Braun
Rumored Departures Shake Up Scooter Braun’s Management Roster
Controversial celebrity manager Scooter Braun has reportedly lost two of the biggest names in the music industry from his management roster. Both Demi Lovato and Ariana Grande are said to have cut ties with Braun’s company, SB Projects. The news of their departures was first reported by Page Six and later confirmed by Billboard.
The End of Five-Year Professional Relationship
Demi Lovato, 31, had been working with Scooter Braun’s company for five years before deciding to part ways. The reasons behind the split remain undisclosed. Similarly, Ariana Grande, 30, who had been managed by Braun since 2013, has also reportedly ended their professional relationship. At this stage, neither Lovato, Grande, nor Braun have officially commented on the claims.
A Blow to Scooter Braun’s Management Roster
If the reports are true, Scooter Braun, 42, will lose two major talents from his management roster. Braun’s list of clients includes Carly Rae Jepsen, David Guetta, The Kid Laroi, Dan + Shay, and notably Justin Bieber, whom Braun discovered on YouTube in 2006 when Bieber was only 13 years old. However, rumors also suggest that the Bieber-Braun relationship is on shaky ground, with reports claiming they haven’t spoken “in months.” It is even proposed that Bieber is seeking new management.
Braun’s Troubles and His Feud with Taylor Swift
Scooter Braun’s reputation has been marred by negative headlines in recent years. One of the most notable controversies involves pop superstar Taylor Swift. In 2019, Braun’s investment company, Ithaca Holdings, acquired Nashville record company Big Machine, which held the rights to all of Swift’s past masters. Swift, who has had a contentious history with Braun, expressed her frustration at not being able to own her own music.
Swift Fights Back
The situation escalated when Braun sold Swift’s master recordings to Shamrock Holdings for a reported $405 million in 2020. Swift, determined to regain control of her music, vowed to re-record her albums to “diminish the value of my old masters.” She released “Taylor’s Versions” of Fearless, Speak Now, and Red, which have all been met with great success.
Editorial: The Complex Nature of Artist-Manager Relationships
The reported departures of Demi Lovato and Ariana Grande from Scooter Braun’s management roster highlight the complexities of artist-manager relationships in the music industry. While some relationships between artists and managers thrive, others become strained, leading to professional separations. In the case of Scooter Braun, his involvement in the controversial acquisition of Taylor Swift’s master recordings serves as a cautionary tale for artists considering management contracts.
Advice for Artists in the Music Industry
For aspiring artists navigating the music industry, it is crucial to carefully evaluate potential managers before entering into any professional relationship. A supportive and trustworthy manager can greatly contribute to an artist’s success, while a strained or contentious relationship can hinder progress and artistic freedom. It is essential for artists to thoroughly research the reputation and track record of potential managers and ensure that their goals and visions align.
In Conclusion
The reported departures of Demi Lovato and Ariana Grande from Scooter Braun’s management roster reflect the ever-changing dynamics of artist-manager relationships in the music industry. While some relationships flourish, others come to an end due to a variety of factors. As the industry continues to evolve, artists must make informed decisions when choosing their management team, ensuring that they have a strong support system to navigate the challenges and embrace the opportunities that come their way.
<< photo by cottonbro studio >>
The image is for illustrative purposes only and does not depict the actual situation.
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