Usher to Perform 2024 Super Bowl Half-Time Show
The 2024 Super Bowl half-time show has been confirmed, and R&B star Usher will be taking the stage as the headline performer. This announcement comes after Usher‘s residency in Las Vegas and his partnership with Jay-Z’s entertainment agency Roc Nation. The Super Bowl halftime show has become a coveted platform for artists to showcase their talent and reach an enormous audience.
A Momentous Occasion for Usher
Usher expressed his excitement about the opportunity, stating, “It’s an honour of a lifetime to finally check a Super Bowl performance off my bucket list.” With a career spanning over two decades, Usher has cemented his status as one of the biggest stars of the late 1990s and 2000s. He has numerous multi-platinum hits under his belt, such as “You Make Me Wanna,” “Yeah!,” and “Confessions Pt II.” Usher previously played the Super Bowl in 2011 as a special guest of the Black Eyed Peas, where he wowed the audience with a breathtaking leap.
Jay-Z and Roc Nation’s Impact
This announcement also highlights the successful partnership between the National Football League and Jay-Z’s Roc Nation, which began in 2019. The collaboration aimed to enhance the quality of the Super Bowl halftime shows, and so far, it has delivered on that promise. Previous headliners include Rihanna, The Weeknd, Shakira, Jennifer Lopez, and an all-star team made up of Dr. Dre, Kendrick Lamar, Mary J. Blige, Snoop Dogg, Eminem, and 50 Cent.
A Platform Like No Other
The Super Bowl halftime show offers unparalleled exposure and is renowned for attracting some of the world’s most talented artists. This level of prestige is so significant that many performers choose to forego a fee in exchange for the opportunity to perform. Rihanna’s 2023 performance, for example, was watched by a record-breaking 121.017 million viewers, making it the most-watched halftime show in history.
Usher‘s Strategic Release
To capitalize on the massive Super Bowl audience, Usher plans to release a new album titled “Coming Home” on the same day as the event. This album will be a follow-up to his 2016 release, “Hard II Love,” which found success in both the US and UK album charts. Usher hinted at the possibility of bringing special guests on stage with him, given his previous collaborations with artists such as Alicia Keys, Nicki Minaj, Justin Bieber, and 21 Savage.
A Philosophical Reflection
Usher also took a moment to reflect on the legacy of artists like Michael Jackson and Prince, who brought their unique brand of R&B showmanship to the Super Bowl stage. He praised the impact Jay-Z and Roc Nation have had on our cultural consciousness, stating, “Thirty years of a career deserves this kind of moment. Some people wait an entire lifetime, you know what I’m saying? But I don’t feel like this is my lifetime. I feel like I’m only kind of starting to really, really get comfortable.”
An Endorsement from Jay-Z
Jay-Z applauded the selection of Usher, calling him the “ultimate artist and showman.” He emphasized Usher‘s ability to chart his own unique course since his debut as a 15-year-old, along with his flawless singing, exceptional choreography, and his ability to bare his soul through his music. Jay-Z expressed his eagerness to witness the magic that Usher will bring to the stage.
Save the Date
The 2024 Super Bowl will be held on 11 February at the state-of-the-art Allegiant Stadium in Las Vegas, with a seating capacity of 65,000 people. This highly anticipated event will not only showcase the talents of Usher but also undoubtedly provide an unforgettable spectacle for millions of viewers worldwide.
For more information on Usher‘s upcoming performance and other Super Bowl music highlights, visit the official Super Bowl website.
<< photo by Hulki Okan Tabak >>
The image is for illustrative purposes only and does not depict the actual situation.
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