Beauty Revolution Down Under: Glossier Launches Shipping to Australia

Glossier Finally Ships to Australia: A Beauty Revolution Down Under

The Rise of Glossier

Makeup minimalists in Australia, rejoice! After nine long years of waiting, Glossier, the cult beauty brand from New York City, is finally shipping to the land Down Under. Since its launch in 2014, Glossier has garnered a global following, disrupting the beauty world with its back-to-basics approach and emphasis on natural, glowing skin. Founded by Emily Weiss, the brand quickly gained a dedicated customer base through its digitally savvy marketing and community-building efforts.

Glossier challenged the prevailing trend of heavy contouring and full glam makeup, offering a minimalist aesthetic that championed a “skin first” philosophy. While their barely-there look may not have been perfect, Glossier became one of those “IYKYK” (if you know, you know) brands, resonating with a generation seeking a more effortless and authentic beauty experience.

Despite facing controversies over the years, detailed in a recent tell-all book, Glossier‘s popularity has only grown stronger, with people across the world clamoring to get their hands on their iconic products such as Boy Brow brow gel and Cloud Paint blushes and bronzers.

An Exciting Development for Australian Beauty Enthusiasts

Earlier this year, Glossier made its debut in Sephora stores in the United States, sparking hopes of expanded shipping options for international customers. To the delight of beauty lovers in Australia, those hopes have now become a reality. Glossier has announced that Australian customers can now place orders through their website, eliminating the need for overseas parcel lockers or relying on jet-setting friends to bring back coveted Glossier products.

Shipping and Returns

Glossier offers inclusive pricing for shipping to Australia, including all duties and taxes. Standard shipping, which takes 4-6 business days, is free for orders over $110. Customers who spend more than $210 will receive complimentary express shipping, with an estimated delivery time of approximately 4 business days. It is important to note that there is a 1-3 day processing time before the order is shipped.

For Australian customers, Glossier‘s usual return policy applies, allowing for easy returns within 30 days of purchase.

Editorial: A Beauty Revolution

The arrival of Glossier in Australia signifies more than just a brand expanding its market reach. It represents a beauty revolution, challenging conventional beauty standards and emphasizing a more natural, minimalist approach. Glossier has tapped into the desire for a simpler and more authentic beauty experience, resonating with consumers who want to enhance their natural features rather than conforming to societal expectations.

While Glossier may not be without its controversies, its success highlights a shift in the beauty industry towards embracing individuality and celebrating diverse beauty. By prioritizing skincare and focusing on enhancing one’s own unique features, Glossier has tapped into a movement that rejects the often unattainable and homogenizing standards of beauty that have dominated the industry for so long.

Advice for Australian Beauty Enthusiasts

If you’re new to Glossier or intrigued by their products, now is the perfect time to explore their range. However, it’s important to approach beauty with a critical eye and consider what truly resonates with your personal style and values. While Glossier has undoubtedly shaken up the industry and inspired a generation, no single brand can serve as a one-size-fits-all solution.

Experimenting with Glossier‘s products can be an opportunity to explore your own unique beauty journey. Embrace the minimalist, “skin first” approach, but don’t be afraid to add your personal touch and adapt it to suit your individual needs and preferences.

Remember, beauty is not about conforming to predetermined standards but rather about expressing yourself authentically. Glossier‘s arrival in Australia is a testament to the power of embracing our own natural beauty and finding joy in simplicity. So go forth, explore, and let your unique beauty shine.